Nike Boys' Apparel — Culture of Basketball

Nike Boys' Apparel — Culture of Basketball. I created the graphic language across t-shirts, cut and sew apparel, and accessories, applying varied graphic techniques to build a cohesive visual world rooted in peace, growth, and unity. A culturally relevant panther mascot carried the collection's key messages, all under the tagline "Ball for All" — designed to make every kid feel welcome in the game.

Photography courtesy of Nike

Art Director:
Danny Reyes

Apparel Designer:
Austin Nelson

Year
2023

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