Nike kids — I.A.I.R
As Nike Kids' Internal Artist in Residence (I.A.I.R), I was given the opportunity of full creative freedom on graphics + print. This collection is powered by joy, expression, inclusivity, and identity — because kids deserve to just be kids. My favorite detail? The jock-tag, where kids can go by their preferred name. Because sometimes our government names are just not it.
Photos courtesy of Nike
Art Director
Danny Reyes
Year
2023